Think! 2014 July 17

CONCEPT FAN - you want to attach something to the ceiling in a room of normal height - solution is simple: look for a ladder - but there is no ladder - do you give up and decide the task cannot be done? - a ladder is only one way of "raising me off the ground" - "raising me off the ground" is the concept, the fixed point - there are alternatives to satisfy this fixed point: 1. stand on a table 2. have people lift me up - BUT - "raising me off the ground" is only one way of "reducing the distance between the object and the ceiling" - this becomes the new fixed point and we look for alternatives for this - these alternatives are themselves concepts - one concept - "to lengthen my arm" can be carried out by "using a stick" - another concept alternative - "to have the object travel to the ceiling   by itself" can be carried out by attaching the object to a ball and throwing it up to the ceiling - SO - in this example from an idea ("ladder") we go to a concept, which becomes a fixed point for other ideas - we also get from the concept itself to a "broader concept" which becomes a fixed point for alternative concepts - each of these alternative concepts becomes a fixed point for alternative ideas - the two layers of concepts are used to cascade alternative ideas