Think! 2014 July 18

CONCEPT FAN at one end of the concept is the purpose or objective of the thinking how to achieve the task how to get where we want to go working backwards: what _broad concepts_ would move us towards this purpose at the next level: what specific concepts would serve the broad concepts finally: what practical ideas could be used to deliver the concepts this gives a _cascade effect_ with each level multiplying alternatives to the level below powerful way of generating alternatives to achieve a purpose way of generating alternatives through working downwards from very broad concepts BROAD CONCEPTS/THINKING DIRECTIONS lay out the broad concepts, or thinking directions, which might help tackle the problem very important to keep the broad concepts (thinking directions) as broad as possible too often people put specific concepts as broad concepts these do not have the same multiplying effect