Think! 2014 July 16

CREATIVE HIT LIST formal target list of focuses that need creative thinking many creative people sit around waiting for ideas Creative Hit List provides a target and a demand items would be a mixture of purpose focuses and area focuses provides a permanent background demand that emphasises that creativity is always needed CONCEPTS very important part of thinking in general even more important part of creative thinking you can identify the concept that seems to be in use and then seek to find other ways of delivering the same concept if you understand the concept of car insurance, how else could you deliver that value? OPERATIONAL/FUNCTIONAL CONCEPTS describe the way someting is done VALUE CONCEPTS why this is of value PURPOSE CONCEPTS why are we doing this DESCRIPTIVE CONCEPTS cover a whole range of things that seem to have something in common LEVELS OF CONCEPT usually several, ranging from the very broad to a concept that is so detailed it is almost an idea IDEA: a practical way of putting a concept into action e.g: BICYCLE on a very borad level, a means of transport next level, personal means of transport next level, human-powered non-polluting means of transport detailed level, two-wheeled mechanism in which a pedal crank powers one of the whels after this comes the specific design of a bicycle CONCEPTS BREED IDEAS from the concept of a personal, people-powered form of transport we can move on to alternatievs such as roller blades, skateboards or even completely new ideas like having the person inside a big wheel ways of attaching people to moving cars might also qualify idea of an electric motorcycle where you yourself charged up the battery at home using a treadmill generator CONCEPT EXTRACTION extracting the concept and then looking around for other ways to deliver this concept by means of a specific idea e.g. in australia the mayor of a small town had a problem with commuters who drove into the town and left their cars in the street all day this made it impossible for people to find places to park if they wanted to go shopping the normal solution was to put in parking meters in order to limit parking should he do this? it would be expensive to set up and to run what was the concept here? there was a need to find a way to limit the time people could leave their cars parked in the street another way would be to legislate that if you parked your car in certain designated areas, you had to leave your headlights full on you could not leave your car there for very long because you would be running your battery down there was no way you could leave your car there all day you could only park, rush into a shop, then rush out and drive off there was a self-imposed limit