Competitive Strategy 1

having all this in mind, you can set up a game matrix and analyze the game in a structured way
 * strategy: a player's plan of actions in a game
 * analyzing problem in a structured way, e.g. using a matrix
 * identify Game Settings
 * players (sensodyne, colgate)
 * actions (advertise, not advertise
 * rules (both have to decide simultaneously)
 * payoffs (both do not advertise, both advertise, only one advertises)
 * to set up a game (in the context of game theory) you need to know:
 * how many players are there and who are they?
 * what are the possible actions these players can opt for?
 * what are the payoffs related to the different combinations of actions?
 * what are the rules of the game?